APPLE- Revolutionizing The Way We Watch TV

When Apple created their new product, the Apple TV, they had one goal in mind and that was to revolutionize the way we watch television. There are very many different apps out there that allow us to watch new movies and TV shows that aren’t on regular cable, such as Hulu, Netflix, HBO GO, and Showtime. While all of these are great apps to have, it would be much easier to take advantage of them if they were all in one platform so that’s just what Apple did. When Apple released their commercial about Apple TV, they did a great job of exaggerating the product’s ability to use multiple apps at once all from the comfort of your couch. Not only can you watch your favorite TV show on any of the popular apps Apple TV has to offer, but you can listen to music on YouTube with just the click of a button. Apple did a great job at fulfilling their goals with this campaign because today, over 20 million people have Apple TV’s installed in their home. Apple TV puts its competitors to shame, being twice as popular as Roku and almost 13 times more popular as Amazon Fire TV. http://www.cultofmac.com/391347/apple-tv-dominates-streaming-but-it-makes-people-sad/. If one thing is true, Apple TV has captivated the public with its ability to stream television but has it really taken over cable TV? While Apple’s commercial campaign about their new product did a great job of demonstrating its multiple uses and simplicity, was the campaign enough to persuade consumers to go out and buy the device versus just watching regular, recorded TV shows? Let’s face it; Apple products are not always cheap… Apple TV might seem like a great idea up until the fact that you have to go buy the little black box on top of paying for the app subscriptions that come with it. The device does make it a lot easier to access all of your favorite TV apps, but companies such as Hulu and Netflix still require you to pay for their subscription fees on top of paying for the box. These are just some of the different obstacles Apple faced when they created their campaign for their new product. Apple’s campaign for their new television box greatly relied on the use of YouTube to get their message across to viewers. (See blog post #1 to watch full commercial.) Utilizing the social media platform YouTube was a smart decision because over one billion people use YouTube everyday, making this a great site for Apple to advertise their product. https://www.youtube.com/yt/press/statistics.html. By posting their commercial to YouTube, viewers also have the ability to share it to other social media sites such as Facebook and Twitter. This allows a whole new audience of viewers to come across the commercial because while many people do utilize YouTube, there are still some who do not. Not only does the campaign do a great job at utilizing social media sites, but Apple also incorporated the famous TV show “Game of Thrones” starring Nikolaj Coster-Waldau. Game of Thrones is one of the most watched television shows out right now and by using one of the main actors to lead the Apple TV commercial; viewers are definitely more inclined to watch. Game of Thrones and all of the previous seasons can be watched through the familiar app HBO GO, which is also accessible through the little black box, otherwise known as Apple TV. See what they did there!

It’s safe to say that when it comes to Apple and their campaign efforts, I’m pretty sure they know what their doing.

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The Future of TV Is Here

One of the biggest brands that we associate with today’s technology is Apple. Every year they come out with new products that make a huge impact in our society and forever change the advances in our technological world. Recently, a new product has hit the market and has made a huge impact on how today’s society watches television. Apple TV is a small convenient black box that you can hook up to your TV and watch a variety of different streaming movie networks such as Netflix, HBO GO, Showtime, and Starz. Recently, Apple started a campaign for the Apple TV and released a commercial that caught everyone’s attention titled “The Kiss”. You can watch the video at https://www.youtube.com/watch?v=-F6tUN2j0Iw. In this creative, 60 second long commercial, famous actors Nikolaj Coster-Waldau and Alison Brie are set to kiss on stage for a movie until Brie asks Apple TV for help. With the help of Siri, Alison is able to pull up an exact kiss from the famous show Game of Thrones starring Coster-Waldau. This commercial successfully demonstrates how with just the click of a button you can pull up any show or movie you want and even ask Siri to rewind or fast-forward for you. The goal of this commercial was to promote Apple TV and exaggerate the idea that by using this new device you can watch almost anything you want all from a little remote. You would never actually just stop in the middle of a kiss and ask your television for help on how to make it better (that would just be straight up awkward), but that was what made the commercial so comical and persuasive. Apple also incorporates current pop culture trends such as the song used by Jeremiah, “Oui” which was recently number 19 on the Billboard top 100 songs. Not only does this commercial insinuate that is relevant to today’s pop culture society, it also makes Apple seem more desirable showing that Apple products are up to date with current technology and progression. What else would we expect from a company like Apple though? Even though the commercial is over the top and dramatic, it caught the consumers’ eye and that’s what the content was meant to do. One critique even says, “What the Apple TV does deliver is the slickest, most attractive and user-friendly set-top experience we’ve ever seen, with a remote that makes browsing through menus a tactile pleasure.” Since I actually wasn’t sure how many people had seen Apple’s commercial for its TV, I asked a couple friends if they had ever heard of it. Almost all of them said yes due to the fact that a famous Game of Thrones actor starred in it and because of Jeremiah’s popular song that they reference too. Both of these minor details contribute to the content creation and what makes it a persuasive commercial that people will actually want to watch. At the end of the day, this is yet another successful campaign Apple has hosted.