APPLE- Revolutionizing The Way We Watch TV

When Apple created their new product, the Apple TV, they had one goal in mind and that was to revolutionize the way we watch television. There are very many different apps out there that allow us to watch new movies and TV shows that aren’t on regular cable, such as Hulu, Netflix, HBO GO, and Showtime. While all of these are great apps to have, it would be much easier to take advantage of them if they were all in one platform so that’s just what Apple did. When Apple released their commercial about Apple TV, they did a great job of exaggerating the product’s ability to use multiple apps at once all from the comfort of your couch. Not only can you watch your favorite TV show on any of the popular apps Apple TV has to offer, but you can listen to music on YouTube with just the click of a button. Apple did a great job at fulfilling their goals with this campaign because today, over 20 million people have Apple TV’s installed in their home. Apple TV puts its competitors to shame, being twice as popular as Roku and almost 13 times more popular as Amazon Fire TV. http://www.cultofmac.com/391347/apple-tv-dominates-streaming-but-it-makes-people-sad/. If one thing is true, Apple TV has captivated the public with its ability to stream television but has it really taken over cable TV? While Apple’s commercial campaign about their new product did a great job of demonstrating its multiple uses and simplicity, was the campaign enough to persuade consumers to go out and buy the device versus just watching regular, recorded TV shows? Let’s face it; Apple products are not always cheap… Apple TV might seem like a great idea up until the fact that you have to go buy the little black box on top of paying for the app subscriptions that come with it. The device does make it a lot easier to access all of your favorite TV apps, but companies such as Hulu and Netflix still require you to pay for their subscription fees on top of paying for the box. These are just some of the different obstacles Apple faced when they created their campaign for their new product. Apple’s campaign for their new television box greatly relied on the use of YouTube to get their message across to viewers. (See blog post #1 to watch full commercial.) Utilizing the social media platform YouTube was a smart decision because over one billion people use YouTube everyday, making this a great site for Apple to advertise their product. https://www.youtube.com/yt/press/statistics.html. By posting their commercial to YouTube, viewers also have the ability to share it to other social media sites such as Facebook and Twitter. This allows a whole new audience of viewers to come across the commercial because while many people do utilize YouTube, there are still some who do not. Not only does the campaign do a great job at utilizing social media sites, but Apple also incorporated the famous TV show “Game of Thrones” starring Nikolaj Coster-Waldau. Game of Thrones is one of the most watched television shows out right now and by using one of the main actors to lead the Apple TV commercial; viewers are definitely more inclined to watch. Game of Thrones and all of the previous seasons can be watched through the familiar app HBO GO, which is also accessible through the little black box, otherwise known as Apple TV. See what they did there!

It’s safe to say that when it comes to Apple and their campaign efforts, I’m pretty sure they know what their doing.

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Twitter: It’s What’s Happening.

What started out as a small micro-blogging social media platform has now turned into a popular, influential site that allows you to voice your opinion in 140 characters or less. According to Mark Johnson (2013), “Twitter is much more than just your friend telling you about their day. It has changed the media, politics and business” (p. 1). Many times people even hear about news first on twitter- anything from natural disasters to the death of a celebrity… Its no wonder twitter is changing the face of our social media today. Businesses especially use twitter to spread word about their brand, keep in touch with customers, and reach their target market (Johnson, 2013). Read more at http://socialnomics.net/2013/01/23/the-history-of-twitter/.

Two major audiences that use this social media platform today and have forever changed the face of twitter are politicians and celebrities. If it isn’t already clear, the widespread use of twitter by politicians has become a very common way to get a message across to the public. I mean come on, with the 2016 presidential election about to take place in November, you could log on to twitter right now and see the dozens of tweets sent out a day by nominees Donald Trump and Hillary Clinton. Vann R. Newkirk II (2016) even states, “Fast-forward to 2016: Twitter’s early promise as a political tool has become ingrained as a political reality. A candidate without Twitter is a losing candidate.” http://www.theatlantic.com/politics/archive/2016/03/twitter-politics-last-decade/475131/. One great thing that twitter does is allowing the voice of the people to be heard again when talking about a political campaign.

Celebrities often use twitter to build their brand and further better their own image. By utilizing twitter and its 140 character count, public figures like celebs can reach out to their fans and fill them in on what’s going on in their life. Not only does twitter allow them to build emotional relationships with their followers, but staying relevant via social media is a constant struggle… In a blog titled “How Celebrities Use Twitter to Build Their Brands”, Kathryn Chin says “I hear show business is not easy and so it is important for celebs to maintain their spotlight and stay relevant with their fans.” Not only does twitter allow them to tweet what they’re doing, but posting about their latest fashion trends and famous selfies keeps fans interested. Justin Bieber, who currently has 46 million followers, makes it hard to keep up. http://ampagency.com/blog/how-celebrities-use-twitter-to-build-their-brands/.

A campaign that really stood out to me that used twitter effectively and creatively was the famous soda company Coca Cola. During a Copa America soccer game, fans were encouraged to tweet positive messages about the Argentinean team as they competed in a big game. As live tweets were sent out about the Argentinian players using the designated hashtag, tweets were printed out and launched into the crowd as confetti as the players walked out. Emma Hutchings (2012) writes, “A total of two million of these “papertweetos” filled the game with fan-generated encouragement for the team.” https://www.youtube.com/watch?v=Cw8ScVYQ0PQ. Coca Cola did a great way of utilizing twitter because they got the fans interacting with the players in a current setting. Instead of just having fans send live tweets, they also turned these tweets into live confetti and had it creatively shot out onto the field… And I mean come on, who doesn’t love confetti?

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